Nous recherchons pour notre client, filiale française d’un groupe international en croissance, spécialiste de la gestion d’actifs technologiques, un Responsable Marketing & Communication h/f pour la France (poste basé à La Défense).
Le Poste
Your role will be to further develop our client market position, based on its corporate strategy, functional targets and budgets, and implement strategic marketing & communication activities in France. You will be an integral part of the sales team.
Main tasks :
- Identify / gather marketing & communication needs and requests.
- Develop and update France marketing & communication strategy on a regular basis.
- Define France marketing budget with the Head of Communications (Germany) and the VP Sales France. Manage local budgeting and controlling.
- Analyze marketing & communication of competitors.
- Play an active part in France sales meetings & quarterly update calls with Group & France teams.
- Work with local suppliers on marketing and media materials and coordinate translations.
Product marketing :
- Give feedback on new products / solutions and develop marketing offers.
- Create and realize sales campaign (Lead generation & awareness).
- Create and realize campaigns and success stories for France in accordance with Group activities.
- Adapt and deliver contents for brochures, presentations, social media posts and website etc.
Corporate marketing :
- Implement, update and strengthen corporate brand elements.
- Create local content for social media, local website in consultation with Group Communications and Marketing, Sales and Service organizations.
- Coordinate charity activities and brand management aspects.
- Manage employer branding activities, in consultation with HR functions.
- Develop a France event strategy and manage / coordinate events in France in line with corporate event branding.
Media Relations :
- Adapt and publish articles in IT magazines (advertorials).
- Translate and localize press releases.
- Media Planning and budgeting.
Active editorial support for internal Communications.
You manage one apprentice. You report to the VP of Sales France and the Head of Communications & Marketing based in Germany.
Profil recherché
Vous êtes de formation marketing supérieure (bac +5), et vous possédez une expérience probante (au moins 5 ans) sur un poste similaire dans un contexte international.
Vous êtes agile, flexible, pragmatique, et vous avez un très bon niveau de communication aussi bien à l’écrit qu’à l’oral en français et en anglais.
Vous souhaitez vous investir au sein d’une structure internationale ambitieuse et en forte croissance faisant partie d’un groupe international.
